A little
Something
About Me
I didn’t exactly grow up as the life of the party.
I was the quiet, awkward kid who never quite knew what to say — and trust me, small talk was not my strong suit.
Then life threw me a plot twist: I was moved into a marketing role and mentored by an expert who opened my eyes to the world of branding. Suddenly, everything made sense.
I discovered that branding was basically communication with a little bit of magic — colors, shapes, and words working together to tell a story, spark emotion, and help people connect. And I was hooked.
Fast forward to today, and that fascination has become my work. I help founders and teams turn their scattered ideas into cohesive brands that feel right — and actually work hard for their business.
Branding isn’t just about making things look nice (though yes, your brand will look great when we’re done). It’s about creating something that feels true to you, speaks to your audience, and sticks in their minds long after they’ve seen it.
hi-ra-yà
“Hiraya” is a Filipino word that means the fruit of one’s dreams, hopes, and aspirations — and that’s exactly what I want every brand I design to be: the realization of what you’ve been dreaming about.
On a more personal note, “Raya” means friend. And that’s how I approach my work — as a partner who cares about your brand the way you do. I go the extra mile (and then a few more) because I know this isn’t just a business for you — it’s your dream.
What You Can Expect
I care about making your brand mean something.
I don’t just hand you a logo and call it a day.
I believe a great brand isn’t just about looking good — it’s about feeling right, telling your story, and helping your business grow. I take time to understand you, your audience, and your goals, so every choice — from the color palette to the tone of voice — is intentional.
I’m collaborative, thoughtful, and a little bit obsessed with the details (in a good way). My job isn’t done until your brand feels like something you’re proud to put into the world — and that actually works for you, not against you.
